Automotive Smart Antenna Market Key Vendors Analysis Denso, Hella, Laird, Harada

The Automotive Smart Antenna Market  is estimated to be USD 2.3 billion in 2018 and is projected to grow to USD 5.9 billion by 2025, at a CAGR of 14.2% during the forecast period. The growing cellular applications for connected vehicles and increasing connectivity-based safety features are some of the key drivers fueling the growth of this market.

The major automotive smart antenna vendors include Continental (Germany), Denso (Japan), TE Connectivity (Switzerland), Hella (Germany), Laird (UK), Yokowo (Japan), Harada (Japan), Schaffner (Switzerland), Kathrein (Germany), and Ficosa (Spain)These companies adopted the strategies of new product developments, expansions, investments, partnerships, collaborations, acquisitions, and joint ventures to gain traction in the growing automotive smart antenna market. New product developments, expansions, and investments, have been the most dominating strategies adopted by the major players from 2014 to 2018, which helped them to innovate on their offerings and broaden their customer base.

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In line with the rising importance of the connected technology, Laird has been working to deliver customized, multi-functional antenna products which include connectivity platforms that process the signals of diversified radio frequencies and transmit them to various systems of the vehicle. The company focuses on organic strategies such as new product development and expansion. This has helped Laird develop new solutions for fresh and emerging markets. Laird provides connectivity solutions with a wide range of products for diversified customers. Laird delivers effective smart antennas for diversified applications from broadcasting and cellular connectivity to vehicle-to-vehicle and navigation systems. In June 2018, Laird announced its new design center in Bucharest, Romania, to continue expanding the company’s global footprint and its leadership in automotive telematics, wireless in-vehicle charging, smartphone integration, and sophisticated antenna systems.

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Continental is progressing in the automotive smart antenna space by providing solutions to the automobile manufacturers. The company has its diversified portfolio targeting the conventional and emerging technologies of the automotive industries. The company operates in 5 segments including Chassis & Safety, Powertrain, Interior, Tires, and ContiTech. It offers automotive smart antennas and components through its Interior division under connectivity & telematics applications. In June 2017, Continental joined hands with Carnegie Technologies to expand its portfolio of holistic vehicle connectivity. The technology provides bandwidth aggregation and gapless handover of calls and data for faster speeds and seamless switching between different networks such as Wi-Fi, LTE, 3G, and satellite.

The very high frequency segment to hold the largest share in the automotive smart antenna market, by frequency

Very high frequency ranges between 800 MHz and 2000 MHz. The navigation-related feature is one of the prominent and leading applications in the automotive industry. The navigation and cellular connectivity applications include convenience and safety features. The convenience features are in a high demand from the customer-end, whereas connectivity-based safety features are being mandated by the government. The growing concerns over traffic congestion and the rising demand for dashboard features are the primary factors supporting the very high frequency segment in the automotive smart antenna market. Hence, the very high frequency segment is estimated to contribute the largest revenue share in the automotive smart antenna market.

Ultra-high frequency is expected to grow at the highest CAGR in the global automotive smart antenna market during the forecast period

The applications of ultra-high frequency are based on long range communication. Applications such as satellite radio (SDARS), digital video broadcasting (DVB), cellular connectivity, WLAN, and V2V communication fall under ultra-high frequency. The ultra-high frequency segment is estimated to be the fastest owing to an increase in the number of connected cars. The connected car concept has brought the next growth cycle for the automotive industry with loads of convenience and safety features. These features are making the ultra-high frequency segment grow at the highest CAGR during the forecast period.

Asia Pacific is expected to hold the largest market size in the automotive smart antenna market during the forecast period  

The Asia Pacific automotive smart antenna market is estimated to be the largest, in terms of value, in 2018. As connectivity-based safety regulations have been established in Japan and South Korea, the demand for smart antennas in these countries is anticipated to increase during the next 5 years.

The European automotive smart antenna market is estimated to be the second largest, by value, in 2018. The increasing concerns over the safety of vehicles and passengers on the road have led to the adoption of intelligent transportation systems in Europe. The European Transport Safety Council (ETSC) focuses on the adoption of intelligent transportation systems. Also, the European countries have a strong network infrastructure to provide seamless services for connected cars. Hence, Europe presents a major growth opportunity for the automotive smart antenna market.  

The report analyzes all major players in the automotive smart antenna market including Laird (UK), Continental (Germany), Kathrein (Germany), Ficosa (Spain), and TE Connectivity (Switzerland).

Don’t miss out on business opportunities in Automotive Smart Antenna Market. Speak to our analyst and gain crucial industry insights that will help your business grow.

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